Taylor Swift tries to trademark her voice and image.

Swift’s company filed trademark applications for the sound marks “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” while another application applies to a photo of Swift “wearing a multi-colored iridescent bodysuit with silver boots.” The applications seemingly come as part of efforts to protect Swift from AI copycats. But as noted by IP attorney Josh Gerben, trademarks for a celebrity’s spoken voice have “not been tested in court before.” Posts from this author will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. A free daily digest of the news that matters most. The Verge is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation. © 2026 VM Publishing, LLC. All rights reserved. Sign in to see your notifications or create an account to join the conversation.