Sports9/18/2025•The Guardian
Enhanced Games targets British stars after signing US sprinter Fred Kerley
Enhanced Games, a controversial start-up, has signed US sprinter Fred Kerley, the world 100m champion in 2022. The company is now reaching out to British athletes across multiple sports, with Olympic swimmer Ben Proud being the first Briton to join. The Enhanced Games allows athletes to use performance-enhancing drugs that are banned in official events, with Kerley stating his goal is to become the fastest man ever. The move has drawn significant attention and controversy within the sports community, as it challenges the traditional doping regulations and raises ethical concerns about the integrity of athletic competition.
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