YouTube’s likeness detection has arrived to help stop AI doppelgängers

YouTube has introduced a new likeness detection feature to identify potential AI-generated content featuring real people. This feature aims to combat the rise of "deepfakes" - synthetic media that replaces a person's likeness in audio or visual content. The likeness detection tool will scan videos and flag any instances where an individual's likeness may have been used without their consent. However, Google, YouTube's parent company, has clarified that this feature does not automatically remove the flagged content. Instead, it will notify the video's uploader and provide them with the option to either remove the content or provide proof of consent. The implementation of this feature is a step towards addressing the growing concern over the misuse of individuals' likenesses in AI-generated media. While it may not provide a comprehensive solution, it represents an effort by YouTube to empower creators and protect the rights of those whose images may be used without authorization.