Technology10/2/2025β€’The Verge

Google is destroying independent websites, and one sees no choice but to defend it anyway

Google is destroying independent websites, and one sees no choice but to defend it anyway

The article discusses the complex relationship between Google and independent websites like WikiHow. While Google's search algorithms and AI-powered features like chatbots and overviews have disrupted the traditional way people find information online, the article highlights how this shift is impacting websites like WikiHow. WikiHow's CEO, Elizabeth Douglas, described the situation as an "AI apocalypse," where users are clicking through to websites less and less, affecting their revenue and viability. The article suggests that even as Google's actions appear to be harming independent websites, the websites see no choice but to defend the tech giant in the ongoing ad tech remedies trial. The article underscores the power dynamics and interdependence between large tech platforms and smaller online entities, and the challenges faced by independent websites in navigating the changing digital landscape.

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