Microsoft is bringing PC gaming apps and stores to its Xbox app on Windows

Microsoft is testing a new "My apps" feature within its Xbox app for Windows 11, which allows PC gamers to quickly install and launch third-party apps, including browsers, gaming utilities, and rival game stores. This feature aims to consolidate gaming apps in one location, making it more convenient for users, especially on handheld PCs like the ROG Xbox Ally, to access and launch various applications without having to navigate the Windows desktop interface. The "My apps" tab in the Xbox app currently supports popular platforms like Steam, Battle.net, Ubisoft Connect, and GOG Galaxy, with plans to expand support for additional apps over time. This move is part of Microsoft's broader efforts to make the Xbox app the central hub for PC gaming, integrating the best features of Windows and Xbox together for a seamless gaming experience.
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