Technology12/19/2025β€’BBC

Will the US TikTok deal make it safer but less relevant?

Will the US TikTok deal make it safer but less relevant?

The proposed deal between TikTok, Oracle, and Walmart has raised concerns about the impact on the app's core functionality. The deal aims to address the Trump administration's national security concerns by shifting control of TikTok's data and algorithms to American companies. The article highlights that the app's success is largely attributed to its personalized algorithm, which is trained on global user data. Retraining the algorithm on US-specific data could potentially make the content less diverse and engaging for American users. While the move may address security concerns, it raises questions about TikTok's relevance and competitiveness. The article suggests that the changes could result in a "blander" version of the platform, potentially impacting its popularity and appeal among US users. The article also notes that the deal's long-term implications for TikTok's future and the broader social media landscape remain uncertain, as the regulatory landscape and geopolitical dynamics continue to evolve.

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