Technology10/13/2025β€’CNET

Samsung's Next Big Move: Take on the Apple Vision Pro video

Samsung's Next Big Move: Take on the Apple Vision Pro video

Samsung is reportedly working on a new XR headset, codenamed Project Moohan, to compete with Apple's recently announced Vision Pro. The device is expected to offer a range of features, including advanced tracking and gesture controls, high-resolution displays, and a lightweight design. However, Samsung faces significant challenges in bringing this product to market successfully. The company will need to overcome the perceived dominance of Apple's brand and ecosystem, as well as convince consumers of the value proposition of its XR headset. Additionally, the company is reportedly also developing a trifold tablet, which could potentially steal the spotlight and distract from the XR headset launch. Overall, Samsung's move into the XR market is a bold one, but it remains to be seen whether the company can differentiate its offering and convince consumers to adopt its technology over the competition, particularly in the face of Apple's high-profile Vision Pro launch.

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