Technology9/25/2025•The Guardian

From South Park v Trump to AI slopaganda: deepfakes are now part of the news cycle, for better and for worse | Anna Broinowski

From South Park v Trump to AI slopaganda: deepfakes are now part of the news cycle, for better and for worse | Anna Broinowski

The article discusses the rise of deepfakes, synthetic audio and video of people doing or saying things they never did, and their impact on the news cycle and media landscape. It highlights the dual nature of deepfakes, which can be used both for creative and satirical purposes, as well as for the spread of misinformation and "fake news." The article cites the views of Salman Rushdie, who believes AI will not threaten authors until it can write a "funny book," suggesting the creative potential of deepfakes may outweigh their risks. However, the article also notes the urgent need for regulation to address the dangers of deepfakes, as they contribute to a "post-truth reality" where fact and fiction are indistinguishable. Overall, the article emphasizes the complex and evolving role of deepfakes in the news and media landscape.

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