Apple Wants Orange to Be the New Black. It Isn't

Apple has unveiled the iPhone 17 Pro with a new color option - a vibrant orange hue. However, the choice has received mixed reactions from critics and consumers. The article argues that Apple's decision to introduce an unconventional color for its flagship device is a bold move, but it may not be a successful one. The author suggests that the orange color is unattractive and does not align with the sleek, premium design that Apple is known for. The commentary highlights that while Apple often sets trends in the tech industry, the company may have missed the mark with this particular color choice. The article suggests that Apple should have played it safe and stuck to more traditional color options that are more likely to appeal to the mass market. Overall, the article provides a critical analysis of Apple's decision to offer an orange iPhone 17 Pro, suggesting that the company may have taken a risk that could backfire in terms of consumer acceptance and sales.