Ben Proud admits ‘huge financial incentive’ is behind decision to join Enhanced Games
Ben Proud, an Olympic swimming silver medalist, has become the first British athlete to sign up for the Enhanced Games. Proud has acknowledged the significant financial incentive behind his decision, stating that the potential earnings from a single Enhanced Games competition could match what he would earn from 13 years of winning world championship titles. While he is aware of the potential reputational risks, the 30-year-old swimmer believes he cannot pass up these lucrative opportunities as he approaches the twilight of his career. The Enhanced Games are a new event that offers substantial financial rewards, but their ethical implications have been the subject of ongoing discussions in the sports community.
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