DirecTV screensavers will show AI-generated ads with your face in 2026
According to the news article, DirecTV is planning to introduce AI-generated advertisements that will feature the user's face on the platform's screensavers starting in 2026. This move is part of the company's strategy to increase its reliance on advertising, a common trend among streaming service providers. The article notes that these personalized ads will be created using artificial intelligence technology, allowing DirecTV to tailor the advertisements to individual users. This approach aims to enhance the relevance and engagement of the advertisements for viewers. The article does not provide any further details about the specific implementation or potential privacy concerns surrounding the use of users' facial data for these AI-generated ads. The focus is on the broader shift towards a greater emphasis on advertising within DirecTV's business model.
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