How Apple and other tech brands are selling you on color in 2026 - and it's working - ZDNET

Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. From phones to laptops to other mobile accessories, any color besides black is the new black. Follow ZDNET: Add us as a preferred source on Google. Take a look around at the latest phone or headphone hardware launches, and you’ll see a surprising pattern emerge — the color pink. Over the past few months, several established tech companies have unveiled hardware that’s pretty in pink. There’s the Sony WH-1000XM6 headphones in its Sand Pink colorway. There’s the Nothing Phone 4a and Headphone (a) in a bubblegummy pink. The Oura Ring 4 Ceramic includes a Petal pink colorway. Even Apple is having some fun with the color with the latest iPhone 17e in soft pink and MacBook Neo in Blush. Also: I can’t recommend cheap Samsung and Google phones when this Android rival exists While pink is a good example of this vibrant tech renaissance, it’s not the only color attracting new customers. MacRumors speculates that out of all the MacBook Neo colors unveiled earlier this month, the color laptops — in Blush, Indigo, and Citrus — are selling more than their neutral counterpart,