Data Brokers: How Your Personal Data Becomes Business
Data brokers are companies that collect, compile, and sell personal information about individuals. These companies obtain data from a variety of sources, including public records, social media, and online activities, and then package and sell this information to other businesses, such as advertisers and marketers. The use of personal data by data brokers has raised concerns about privacy and the potential for misuse. Targeted advertising based on this data can be seen as an invasion of privacy, while the risk of identity theft is also a significant concern. Data brokers argue that their activities provide valuable services to businesses and consumers, but there are growing calls for greater regulation and transparency around the industry. Consumers are increasingly aware of the value of their personal data and are demanding more control over how it is collected and used.
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