YouTube’s likeness-detection technology has officially launched

YouTube has launched a new likeness-detection technology that aims to identify and manage AI-generated content featuring the likeness of creators, including their face and voice. This technology is designed to help creators maintain control over their digital identities and prevent unauthorized use of their likenesses. The technology uses machine learning algorithms to detect when a creator's likeness is being used in AI-generated content, such as deepfakes or synthetic media. Once detected, YouTube can then take steps to manage the content, such as age-restricting it or removing it entirely. This move by YouTube is part of a broader effort by the platform to address concerns around the growing use of AI-generated content and its potential impact on creators and their audiences. By providing creators with more tools to control their digital identities, YouTube hopes to foster a more transparent and trustworthy ecosystem for both creators and viewers.