Health10/6/2025The Guardian

Joe Wicks: Licensed to Kill review – TV so vile you’ll never touch a protein bar again

Joe Wicks: Licensed to Kill review – TV so vile you’ll never touch a protein bar again

The article discusses Joe Wicks' new documentary "Joe Wicks: Licensed to Kill," which aims to expose the harmful ingredients and misleading claims in many popular protein bars and snacks. Wicks, known for his positive approach to fitness during the COVID-19 lockdown, has now taken on the role of a campaigner, using his platform to highlight the health risks associated with these products. The article suggests that the documentary will shatter the illusion that these protein-rich snacks are truly beneficial, as Wicks creates a "killer" snack bar to demonstrate the harmful nature of some of the items on the market. The article emphasizes that the documentary is a "bracing campaigning" effort, with Wicks using his success and wealth to pressure the government to address this public health issue.

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