Isak debacle shows Newcastle remain stuck outside elite despite Saudi windfall | Jonathan Wilson

The article discusses Newcastle United's handling of the Alexander Isak transfer situation, which has contributed to a sense of the club being a "diminished entity" despite their recent financial windfall from the Saudi-led takeover. The author suggests that Newcastle could have taken a more pragmatic approach, selling Isak for a profit and using the funds to reinvest in the squad. This, the article argues, would have resulted in a "quiet satisfaction" going into the new season, rather than the "bewilderment" at letting a prolific forward join a Premier League rival. The article also notes that the era of profitability and sustainability rules (PSR) has made it increasingly difficult for clubs to hold onto their top players, as they are often forced to sell at a profit. Overall, the piece highlights the challenges Newcastle face in transitioning from a mid-table club to an elite Premier League contender, despite their newfound financial resources.