Ricoh’s GR IV launches in September for a much steeper price than its predecessor
Ricoh has announced the launch of its new GR IV compact camera in mid-September for $1,499.95, accompanied by a GF-2 add-on flash for $119.95. The GR IV features a 26-megapixel APS-C sensor, a redesigned 28mm-equivalent f/2.8 lens, new autofocus and stabilization systems, and 53GB of built-in storage. The camera follows the footsteps of its predecessor, the GR III, with an ultra-compact body and lens combo ideal for street photography and everyday use. However, the new GR IV is priced significantly higher than its predecessor, which was launched in 2019 for just under $1,000. This price increase aligns with the trend observed across various camera brands, where prices have gone up due to US tariffs. The GR IV now competes with the Fujifilm X100VI, which is priced at $1,800, making this style of fixed focal-length street cameras a more expensive proposition for enthusiasts.
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