TikTok or bust? Tories work out how to win younger votes

The article discusses the Conservative party's efforts to attract younger voters in the UK. It highlights the party's recognition of a crisis if they fail to win the support of younger generations. MPs and activists within the party are exploring ways to engage with younger voters, including utilizing platforms like TikTok. The article suggests that the Conservatives are aware of the need to adapt their messaging and approach to appeal to younger demographics, who have traditionally been more inclined to support other political parties. The article emphasizes the party's efforts to understand the concerns and priorities of younger voters and to find effective ways to communicate with them. This includes exploring social media platforms and adapting their campaign strategies to better resonate with younger audiences. Overall, the article suggests that the Conservative party is actively working to address the challenge of winning over younger voters, as they recognize the potential long-term implications of failing to do so.