The influencer in this Vodafone ad isn’t real
The article discusses Vodafone's use of an artificial intelligence (AI)-generated presenter in one of its recent advertisements in Germany. The presenter's unnatural appearance, including the movement and style of her hair, as well as the disappearance of her moles and her uncanny facial expressions, suggest that she was created using generative AI. Vodafone confirmed this in response to a commenter, stating that they were "testing different styles of advertising" with AI. The article notes that this is not the first time Vodafone has embraced generative AI in its advertising, having released a commercial last year where every shot was AI-generated. The article also mentions the growing popularity of fake influencers created using AI, with examples like Lil' Miquela appearing in campaigns for various brands.
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