Technology10/8/2025Wired

Fans Call on Taylor Swift to ‘Do Better’ After Accusations of Using AI for Promo Videos

Fans Call on Taylor Swift to ‘Do Better’ After Accusations of Using AI for Promo Videos

The news article discusses a recent controversy surrounding Taylor Swift's promotional efforts for her new album, "The Life of a Showgirl." Fans have accused the singer of using artificial intelligence (AI) to create promo videos for the album's release, sparking a viral campaign called "#SwiftiesAgainstAI." The article reports that the controversy began with a scavenger hunt-style promotion, where fans were tasked with finding clues to unlock new content. However, some fans believed that the videos they were directed to were created using AI technology, rather than being authentic. In response, a growing number of Swift's fans, known as "Swifties," have taken to social media to criticize the singer, urging her to "do better" and be more transparent about her use of AI in promotional materials. The article notes that the controversy has generated significant discussion within the music industry and among Swift's fanbase, with some expressing concerns about the implications of AI in music marketing and promotion.

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