What’s going on with this Instagram promotion?

Here is a 180-word summary of the news article: Instagram has launched a new "Instagram Rings" program, which aims to celebrate and honor creative creators on the platform. The program features a panel of judges, including Spike Lee, Marc Jacobs, and Instagram head Adam Mosseri, who will nominate and select the winners. The winners will receive a physical ring award, as well as special features on their Instagram profiles, such as a golden ring around their profile picture, customizable profile backdrop, and a modified like button. However, the promotional materials for the program have drawn comparisons to the iconic horror film "The Ring," with similar aesthetics and imagery. This has led to confusion and questions about the reasoning behind the artistic direction. Furthermore, details around the criteria, number of winners, and the longevity of the profile features remain unclear. The article suggests that Instagram has not provided sufficient information about the nature and goals of the Instagram Rings program. Overall, the initiative has garnered attention, but the lack of transparency and the unexpected visual references have created an air of uncertainty around the new Instagram awards.