YouTube most popular first TV destination for children, Ofcom finds

The Ofcom report reveals that YouTube has become the primary TV destination for children in the UK. One in five young viewers turn to the video platform first when they switch on the television, indicating a shift in viewing habits from traditional TV to online platforms. The report also suggests that older people are watching more YouTube content, signaling the platform's growing popularity across different age groups. This trend highlights the evolving media landscape, where digital platforms like YouTube are increasingly competing with traditional television for audience attention, particularly among younger generations.
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