Vietnam’s Masan in Talks With Costco to Sell Its Noodles in US
Masan Group, a Vietnamese conglomerate, is in negotiations with Costco Wholesale Corp. to sell its branded products, including noodles, fish sauce, and coffee, in Costco's US stores. This move is part of Masan's broader strategy to expand its global footprint. The company aims to leverage Costco's extensive retail network and customer base to introduce its products to the US market. By partnering with the major American retailer, Masan hopes to gain access to a wider audience and increase the visibility of its brand offerings. The potential deal represents a significant milestone for Masan, as it seeks to establish its presence in the lucrative US market. The success of this partnership could pave the way for further international expansion and help the Vietnamese conglomerate strengthen its position in the global consumer goods industry.
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