Apple's Phil Schiller hands over App Store and Events to Eddy Cue

This article was published on August 31, 2026 The executive who ran App Store policy through the entire Digital Markets Act period is handing the platform to Eddy Cue's services division, on the eve of John Ternus becoming chief executive, and a US judge found last year that he had argued internally for compliance and been overruled Safari Browser on MacBook Pro laptop showcasing Apple Keynote website with Phil Schiller presenting the new iPhone X 10 Phil Schiller has stepped down from running Apple’s App Store and its product events, Bloomberg reported, keeping his Apple Fellow title as responsibility moves to Eddy Cue’s services division with Carson Oliver running the store day to day. The change comes the day before John Ternus becomes chief executive, and thirteen days after Apple replaced its EU Core Technology Fee with a flat 5% commission. Phil Schiller has given up the App Store. Apple’s most durable executive has stepped down from running it and from running the company’s product events, Bloomberg reported. He keeps the title and loses the work. The 66-year-old stays on as an Apple Fellow working on unspecified initiatives, and Apple declined to comment on the change. The