Check out Roku’s Howdy—it’s everything Netflix used to be

Here is a 159-word summary of the key points from the article: Roku has launched a new $3/month streaming service called "Howdy" that resembles Netflix's early days, offering a small catalog of mostly B-movies and reruns. Like Netflix in 2007, Howdy is starting small but could evolve into something bigger. The parallels between Howdy and Netflix's beginnings are striking - both launched with limited content focused on affordability over quality. But over time, Netflix was able to secure deals for more premium content and launch hit original shows, transforming the service. The article suggests Roku could follow a similar trajectory with Howdy, as consumers grow frustrated with the rising costs and bundling of major streaming services. Howdy could fill a gap for an affordable, ad-free streaming option, much like Netflix did. As the streaming landscape continues to shift, Howdy could disrupt the industry in the way Netflix once did.