Dana White details plans for Zuffa Boxing as 'destination TV:' Paramount inks exclusive media rights

Paramount+ has secured the exclusive media rights for Zuffa Boxing, the new boxing promotion launched by the UFC's parent company Zuffa. Under the agreement, Paramount+ will air 12 Zuffa Boxing cards per year in North America starting in 2026. Dana White, the president of the UFC, revealed that Zuffa Boxing is being developed as a "destination TV" platform, aiming to provide high-quality boxing content for viewers. The partnership with Paramount+ is seen as a strategic move to reach a wider audience and establish Zuffa Boxing as a major player in the sport. The announcement comes as the UFC continues to explore new ventures beyond its core MMA business. Zuffa Boxing is the latest initiative in the company's diversification efforts, which also include the launch of a new women's MMA promotion and the expansion of the UFC's global reach. The exclusive media rights deal with Paramount+ is expected to provide Zuffa Boxing with a stable platform to showcase its events and build a loyal fanbase, as it looks to challenge the established players in the boxing landscape.