DC Comics won’t support generative AI: ‘not now, not ever’

DC Comics has firmly stated that it will not support AI-generated storytelling or artwork, insisting that its future will remain rooted in human creativity. DC Comics president and publisher Jim Lee has assured fans that the company will not use generative AI as long as he and SVP, general manager Anne DePies are in charge. Lee likened concerns around AI dominating future creative industries to the Millennium bug scare and NFT hype, emphasizing that "people have an instinctive reaction to what feels authentic." He argued that "AI doesn't dream, it doesn't feel, it doesn't make art. It aggregates it," and that human creativity is essential for maintaining the authenticity and endurance of DC's iconic characters like Superman. The company has faced several scandals over the suspected use of generative AI in variant comic book covers, and the backlash from people who oppose the technology has likely contributed to DC's decision to take a firmer stance against using generative AI in future projects.