World11/13/2025•BBC

Swiss deploy charm offensive in bid to slash crippling Trump tariffs

Swiss deploy charm offensive in bid to slash crippling Trump tariffs

The Swiss government has launched a diplomatic charm offensive in an attempt to persuade the Trump administration to lift crippling tariffs on Swiss exports to the United States. According to reports, Swiss business leaders have been engaging in a private initiative, which involved bringing gifts to the Oval Office as part of their efforts to negotiate a favorable trade deal. The tariffs have had a significant impact on the Swiss economy, particularly in key industries such as watchmaking and machinery. The Swiss government has been working to find a diplomatic solution to this issue, leveraging its close ties with the United States and the potential for mutually beneficial trade agreements. While the details of the discussions and the specific gifts presented are not publicly known, the Swiss government's willingness to engage in this type of diplomatic outreach underscores the importance of resolving the tariff dispute for the Swiss economy.

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