Tesla's latest 'Master Plan' isn't a mission statement, it's a discursive mess

Tesla has released its "Master Plan Part IV," a lengthy and vague manifesto that lacks the concrete plans of the company's previous master plans. The new plan reads more like a "rambling utopic fever dream" that touches on Tesla's AI-powered products and the company's goal of "delivering unconstrained sustainability without compromise." The plan is heavy on grand statements about creating a "safer, cleaner and more enjoyable world" through "sustainable abundance," but it is short on specifics. Tesla waxes poetic about the potential of autonomous technology and the elimination of scarcity, but the details of how the company plans to achieve these ambitious goals are largely absent. In contrast, Tesla's earlier master plans were more focused, outlining concrete plans for future products and the company's strategy to enter the high-end market and gradually drive down prices. The new plan has been criticized as a "discursive mess" that lacks the visionary clarity of the company's previous roadmaps.