Sharing an HBO Max password? Those ‘soft’ warnings are about to get louder
Warner Bros. Discovery's streaming CEO JB Perette has warned that HBO Max's "soft" approach to password sharing will become "much more aggressive" in the coming months. Perette says HBO Max has gained the ability to identify legitimate users and those who may be sharing passwords without paying. The streamer plans to ramp up its efforts to curb password sharing in the final quarter of 2025. Until now, there have been few consequences for sharing HBO Max passwords, but the company's terms of service suggest it could potentially modify access or disable features for account misuse. While some streamers have taken more extreme measures, Netflix's recent success suggests HBO Max may opt for a more even-handed approach. The company is expected to provide more details on its password-sharing crackdown in the near future.
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