Technology7/31/2025β€’ZDNet

Not just YouTube: Google is using AI to guess your age based on your activity - everywhere

Not just YouTube: Google is using AI to guess your age based on your activity - everywhere

Google is expanding its use of AI-powered age verification beyond YouTube. According to reports, the tech giant is developing a system that can estimate users' ages based on their activity across various Google products and services. This new age verification system aims to ensure that content and features are accessible to appropriate age groups. It will use machine learning algorithms to analyze user behavior and make age predictions, rather than relying solely on self-reported information. The system's rollout is expected to extend beyond YouTube, potentially affecting other Google platforms, including Search, Maps, and Play Store. This move is part of Google's efforts to enhance online safety and comply with regulations that require age-appropriate content and experiences. While the details of the system's implementation and privacy safeguards are still unclear, the expansion of AI-powered age verification highlights Google's focus on user data and its increasing influence in shaping digital experiences.

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