Technology6/10/2026•CNET

Apple, Please Don't Enter Middle Age With Me: WWDC Left Aspiration Behind - CNET

Apple, Please Don't Enter Middle Age With Me: WWDC Left Aspiration Behind - CNET

Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may earn a commission. Commentary: Parental controls, perimenopause and last-day-of-school photos. Apple seems to have followed us into our 40s, and now I'm worried about both of us. The camera pans out from Tim Cook. It’s the last time we’ll see him give a keynote speech at WWDC. There was something missing from Apple’s WWDC keynote this year. And no, it wasn’t Craig Federighi jumping out of an airplane, but that certainly didn’t help matters. It was the fact that there were no exotic locations, over-the-top demos or fancy transitions. Just casual walking shots around Apple’s campus with real-life scenarios that had an almost alarming air of relatability for anyone who’s entered the “responsible” years of adulthood. It’s almost like Apple took its 50th to heart and was trying to personify its actual age. As an older millennial in the throes of parenthood, leaving my 30s behind and staring hormonal changes in the face,

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