Politics1/21/2026•Bloomberg

Trump Needs to Empathize With Public: Luntz on Midterms

Trump Needs to Empathize With Public: Luntz on Midterms

In a recent interview, political strategist Frank Luntz discussed the upcoming 2026 Midterm elections and the role of President Trump in the Republican party's campaign. Luntz stated that Trump needs to demonstrate more empathy and connect with the concerns of the American public, rather than focusing solely on his own agenda. Luntz also shared his reaction to Trump's speech at the World Economic Forum in Davos, suggesting that increased travel across the United States could potentially benefit the Republican party's performance in the Midterms. He emphasized the importance of the president addressing the issues and challenges facing the American people, rather than prioritizing his own political interests. Overall, Luntz's commentary highlights the need for the Republican party, and President Trump specifically, to adapt their approach and messaging to resonate more effectively with the electorate in the lead-up to the 2026 Midterm elections.

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