Technology8/12/2025Wired

Apple’s AI Ambitions Leave Big Questions Over Its Climate Goals

Apple’s AI Ambitions Leave Big Questions Over Its Climate Goals

Apple's ambitious net-zero emissions goal by 2030 faces significant challenges, according to a recent report. The company is grappling with slow and hesitant suppliers, the impact of trade tariffs, and the demands of the ongoing AI race, all of which could profoundly affect its environmental objectives. Halfway through its 2030 deadline, Apple is still working to bring its suppliers on board with its sustainability efforts. Some suppliers are resistant to the required changes, slowing the company's progress. Additionally, the tariff scramble has added complexity to Apple's operations, potentially hindering its ability to meet its climate goals. Crucially, the report suggests that Apple's increasing focus on AI development could have significant implications for its environmental initiatives. The energy-intensive nature of AI systems could clash with the company's net-zero ambitions, presenting a significant challenge that it must navigate carefully. As Apple continues to navigate these obstacles, the successful execution of its sustainability plans remains uncertain.

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