Technology9/25/2025The Guardian

Merch sellers cash in on Kirk’s killing with flood of social media ads

Merch sellers cash in on Kirk’s killing with flood of social media ads

In the aftermath of Charlie Kirk's death, a flood of social media advertisements for memorial merchandise has emerged from foreign brands not directly affiliated with Kirk's organization, Turning Point USA. These advertisements feature patriotic designs, including American flags and Kirk's signature, with claims of donating profits. One viral post from the brand "See Jesus In You" promoted an "Echo of Freedom" shirt, while another brand, "Liberty Faith Gear," took a more confrontational tone in marketing their version of the "freedom tee." The merchandise has become a hot commodity among Kirk's conservative supporters, as they seek to commemorate his legacy as a symbol of "faith, liberty, and America." However, the unclear promises of profit donation raise questions about the motivations behind these commercial efforts.

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