‘She’s a real Scorpio’: Gen Z’s love for astrology is showing up in their jewelry | CNN

Gemini? Scorpio? Sagittarius? What is your moon sign? And your sun? These are not, it seems, trivial questions for Gen Z. For a growing number, an astrological profile has become a way to express individuality in a generation that places particular value on self-definition. “It has become increasingly common for (social media) users to reference their sign — Aries, Capricorn and the like — in their bios and content, allowing it to shape perception and a simple, powerful way to define oneself,” said Laurent François, a creative consultant and author of the book and Substack “Alive in Social Media.” Astrology has become “a significant part of digital culture,” he added, pointing to the millions of screenshots users shared from the horoscope app Co-Star and the rise of TikTok’s #witchtok community, which has generated more than 6 million videos exploring spirituality, astrology and mysticism. And, as is often the case, trends in the digital world intertwine with the physical one. In this instance: a zodiac-themed jewelry revival. Luxury Parisian jeweler Van Cleef & Arpels may be best known for its signature Alhambra motif of a four-leaf clover, but it has also incre

Mar 20, 2026 → Mar 20, 2026