Ali G: Who Iz I? trailer reveals return of Sacha Baron Cohen’s prank-playing rudeboy

Comedian returns in new film, adding a retired US general to a list of pranked celebrities that include Buzz Aldrin and Donald Trump The first full trailer for Ali G: Who Iz I? has been released online, revealing some of the escapades and pranks – and their victims – that will appear in the second feature-length comedy starring the academically challenged west Staines rudeboy character created and played by Sacha Baron Cohen. Sporting new dreadlocks but still wearing the clothing that was favoured by young white Britons copying US hip-hop and Black streetwear fashions in the 00s, Ali is back to contend with the issues of the day – as well as the pregnancy of his long-term girlfriend, Julie. In the 20 years since the character has been away, he says that “the world went to crap: there was Covid, wars and Ed Sheeran”. The trailer gives glimpses of pranks played on retired US army general Stewart Rodeheaver, and someone who may be the Canadian DJ and producer Deadmau5 at a music festival. Ali G first appeared on the UK comedy programme The 11 O’Clock Show in 1998, then in three series of Da Ali G Show in the early 00s, during which he interviewed unsuspecting politicians,

Aug 25, 2026 → Aug 25, 2026