Despite Previous Integration Failure, Etsy Launches Its App in ChatGPT - CNET

Our gifting experts are obsessively searching for holiday gifts that are unique, thoughtful and suitable for any budget. Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may earn a commission. Etsy's current foray into ChatGPT may be less about making money and more about learning how to develop its own AI tools. To find the bespoke goods you seek, Etsy wants you to start having conversations with ChatGPT. Etsy is known for its marketplace of handcrafted goods, but despite that human touch, the company wants its shoppers to adopt AI. On Tuesday, Etsy launched a beta version of its app in the OpenAI-owned ChatGPT. Once connected to the ChatGPT Etsy app, all you have to do is tag @Etsy and provide a prompt for it to generate results that can be compared or opened on the Etsy website. In an Etsy News blog post, Chief Product and Technology Officer Rafe Colburn wrote that the ChatGPT app “offers shoppers a deeper view into sellers’ items” and can help when nuance matters. “At the same time, the Etsy app in ChatGPT is poised to give us earlier insight into the moments Etsy is relevant in a s

May 6, 2026 → May 6, 2026