← All storiesGeneralDeveloping story

How soft-drink giant Pepsi lost big when it took on Yoo-hoo

Food and Drug Commissioner Dr. Marty Makary weighs in on PepsiCo becoming the latest company to ban artificial dyes from chips as part of the MAHA movement. Yoo-hoo has been a beloved beverage for decades, but for a brief period, Pepsi tried to compete by making its own chocolate drink. Yoo-hoo dates to the 1920s when grocery-store owner Natale Olivieri invented the beverage "as a chocolaty addition to the fruit juices being sold in New Jersey," the company website says. By the 1960s, Yoo-hoo had cemented itself in American culture with baseball Hall of Fame catcher Yogi Berra and his Yankees teammates endorsing it as "the drink of champions." At this point, PepsiCo Inc. decided to get in on the action. Pepsi introduced "Devil Shake" in 1966, reported Tasting Table. According to The New York Times, a $100,000 internal study predicted Devil Shake woul

1
updates in timeline
1
distinct sources
1 day
story span
May 30, 2026
latest update

May 30, 2026 → May 30, 2026

LATEST DEVELOPMENT
May 30, 2026·Fox NewsT2 · Outlet report
How soft-drink giant Pepsi lost big when it took on Yoo-hoo

Food and Drug Commissioner Dr. Marty Makary weighs in on PepsiCo becoming the latest company to ban artificial dyes from chips as part of the MAHA movement. Yoo-hoo has been a beloved beverage for decades, but for a brief period, Pepsi…

Read original at Fox News →
ACTIVITY · UPDATES PER MONTH
May 26

1 updates from 1 source.

Showing 1 of 1 updates

Timeline (1 updates)

May 2026

1 update
May 30, 2026·Fox NewsT2 · Outlet reportLATEST
How soft-drink giant Pepsi lost big when it took on Yoo-hoo

Food and Drug Commissioner Dr. Marty Makary weighs in on PepsiCo becoming the latest company to ban artificial dyes from chips as part of the MAHA movement. Yoo-hoo has been a beloved beverage for decades, but for a…

Read original at Fox News →

Sources & evidence (1)

What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.

T2 · Outlet report× 1
COVERAGE BY SOURCE
Fox News 1
STRONGEST EVIDENCE
T2 · Outlet reportFox NewsMay 30, 2026

Food and Drug Commissioner Dr. Marty Makary weighs in on PepsiCo becoming the latest company to ban artificial dyes from chips as part of the MAHA movement. Yoo-h

View source →

Tier key: T0 = Primary source · T1 = Wire · T2 = Outlet report · T3 = Commentary

Related stories

HealthT2 · Outlet report

Gatorade maker recalls 122,000 cases of popular sports drink across 37 US states

PepsiCo initiated class II recall of 28oz bottles last month over ‘undeclared’ yellow dyes, FDA notice says About 122,000 cases of the popular sports drink Gatorade have been…

1 update1 source
Oct 5, 2026
Latest: Gatorade maker recalls 122,000 cases of popular sports drink across 37 US states · The Guardian
TechnologyT2 · Outlet report

Trump administration enlists private companies to fight cyberattacks

In a first for the United States, the White House is looking to build an army of private hackers to combat cyberattacks. Outlined in a new presidential memoranda issued Aug. 12,…

11 updates5 sources3 weeks long
Aug 13, 2026 → Aug 31, 2026
Latest: Exclusive: DHS plans to launch voter fraud investigation surge Tuesday | CNN Politics · CNN
TechnologyT2 · Outlet report

Tesla asked Nevada for 5,000 Vegas robotaxis and got 10

This article was published on August 19, 2026 Tesla Robotaxi asked Nevada for up to 5,000 self-driving cars across Las Vegas, including both airports. The regulator granted 10,…

6 updates3 sources12 days long
Aug 19, 2026 → Aug 31, 2026
Latest: Nevada casino on brink of closure reopens to lure tourists fed up with Las Vegas prices · Fox News
GeneralT2 · Outlet report

Newark airport shuttle bus slams into concrete barrier, injuring 13

An employee shuttle bus crashed into a concrete barrier at Newark Liberty International Airport in New Jersey early Monday, injuring 13 people. (Credit: FNTV) An employee shuttle…

1 update1 source
Aug 31, 2026
Latest: Newark airport shuttle bus slams into concrete barrier, injuring 13 · Fox News
TechnologyT2 · Outlet report

Are Microsoft’s AI plans being held back by a shortage of chips?

Guardian investigation finds apparent discrepancy between what tech company has said about its AI capacity – and the number of advanced chips it has in operation The chips are…

2 updates2 sources12 days long
Aug 17, 2026 → Aug 28, 2026
Latest: A Microsoft-backed data center has reportedly been running on unpermitted generators. · The Verge
TechnologyT2 · Outlet report

Remember the Earthquake That Hit New York in 2024? Scientists Finally Found the Source

On April 5, 2024, a magnitude 4.8 earthquake struck Tewksbury, New Jersey. The shaking took an estimated 42 million people from Virginia to Maine by surprise—the East Coast…

1 update1 source
Aug 28, 2026
Latest: Remember the Earthquake That Hit New York in 2024? Scientists Finally Found the Source · Gizmodo