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Jersey Mike's IPO illustrates how bad the AI hype has become | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. I can’t tell the exact tipping point from realistic excitement over a new technology, to hype, to aww-come-on — but I’m pretty sure when a sandwich shop with Danny DeVito as its public face talks about AI in its IPO documents, we must be getting close. Because of investor thirst for all things AI these days, I understand why tech companies feel the need to sprinkle AI dust all over their pitches. This is as true for non-AI startups raising venture capital as it is for Bending Spoons’ public debut, a company in the business of buying aging, “not-AI” tech companies to rehabilitate. Just for kicks, I took a look at Jersey Mike’s IPO documents to see how far this compulsion may go. Surely a sandwich shop would have no need to mention AI in its S-1. But lo and behold! The term artificial intelligence and its acronym “AI” were mentioned 22 times. In this case, the company can’t claim to be selling AI software. It sells submarine sandwiches. AI products are what investors are really hung

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Jul 2, 2026·TechCrunchT2 · Outlet report
Jersey Mike's IPO illustrates how bad the AI hype has become | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. I can’t tell the exact tipping…

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Jul 2, 2026·TechCrunchT2 · Outlet reportLATEST
Jersey Mike's IPO illustrates how bad the AI hype has become | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. I can’t tell…

Read original at TechCrunch →

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Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. I can’t tell the exact tipping…

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