Lego unveils SpongeBob SquarePants: Bikini Bottom set

Firmly grasp it — your wallet, that is. Lego unveiled two new SpongeBob Squarepants-themed building sets this week, its first in nearly 15 years. The new Lego Icons SpongeBob SquarePants: Bikini Bottom set marks the inaugural SpongeBob Lego kit geared toward adults, while the new Lego BrickHeadz SpongeBob SquarePants Figure is the latest entry in its blocky line for kids. Both sets are slated for release on Sept. 1 and available for preorder now exclusively at the Lego Store. According to a company press release, the Bikini Bottom set was made in partnership with Paramount Products & Experiences in honor of the first-ever SpongeBob Day on July 14. That's SpongeBob’s birthday in his eponymous show; this year, he turns 40. (The SpongeBob Squarepants franchise is owned by the Nickelodeon Group, a Paramount subsidiary.) Priced at $219.99, the set contains 1,794 pieces that build into the iconic homes of Sponge boy me Bob and his neighbors, Patrick and Squidward. Each one has a decked-out living space on the inside with tiny beds, TVs, and furnishings. Squidward even gets his own bubble bath, tanning bed, clarinet, and sheet music stand. The set comes complete with minifigures of the af

Jul 15, 2026 → Jul 15, 2026