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Taking the piss out of (into) data centers.

Liquid Death, a marketing company that occasionally sells water, enlisted Jason Kelce to sing a song about sending your pee to help cool data centers. (It’s an obvious stunt: don’t send your pee to strangers.) Ironically, everyone in the video probably needs to consult a doctor about dehydration. Posts from this author will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. A free daily digest of the news that matters most. The Verge is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation. © 2026 VM Publishing, LLC. All rights reserved. Sign in to see your notifications or create an account to join the conversation.

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Aug 22, 2026
latest update

Aug 19, 2026 → Aug 22, 2026

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Aug 22, 2026·GizmodoT2 · Outlet report
The One Big Issue That Connects the Data Center and Flock Backlash

At some point this week, a group text seemed to go out across Silicon Valley suggesting that the industry has a major messaging problem. Across the country, city council meetings that otherwise go unattended are suddenly full of rowdy,…

Read original at Gizmodo →
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August 2026

3 updates
Aug 22, 2026·GizmodoT2 · Outlet reportLATEST
The One Big Issue That Connects the Data Center and Flock Backlash

At some point this week, a group text seemed to go out across Silicon Valley suggesting that the industry has a major messaging problem. Across the country, city council meetings that otherwise go unattended are…

Read original at Gizmodo →
Aug 20, 2026·TechCrunchT2 · Outlet reportKEY MOMENT
OK, can we actually cool data centers with our pee? | TechCrunch

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. In a cheeky…

Read original at TechCrunch →
Aug 19, 2026·The VergeT2 · Outlet reportOPENING
Taking the piss out of (into) data centers.

Liquid Death, a marketing company that occasionally sells water, enlisted Jason Kelce to sing a song about sending your pee to help cool data centers. (It’s an obvious stunt: don’t send your pee to strangers.)…

Read original at The Verge →

Sources & evidence (3)

What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.

T2 · Outlet report× 3
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T2 · Outlet reportGizmodoAug 22, 2026

At some point this week, a group text seemed to go out across Silicon Valley suggesting that the industry has a major messaging problem. Across the country, city council meetings that otherwise go unattended are suddenly full of rowdy,…

View source →
T2 · Outlet reportTechCrunchAug 20, 2026

Last day to exhibit your breakthrough to 10,000+ tech leaders at Disrupt is on Oct 2. Book Exhibit Table Now. Disrupt doors open Oct. 13. Get your pass and bring someone with you at 50% off. REGISTER NOW. In a cheeky marketing campaign,…

View source →
T2 · Outlet reportThe VergeAug 19, 2026

Liquid Death, a marketing company that occasionally sells water, enlisted Jason Kelce to sing a song about sending your pee to help cool data centers. (It’s an obvious stunt: don’t send your pee to strangers.) Ironically, everyone in the…

View source →

Tier key: T0 = Primary source · T1 = Wire · T2 = Outlet report · T3 = Commentary

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