← All storiesTechnologyDeveloping story Taking the piss out of (into) data centers.
Liquid Death, a marketing company that occasionally sells water, enlisted Jason Kelce to sing a song about sending your pee to help cool data centers. (It’s an obvious stunt: don’t send your pee to strangers.) Ironically, everyone in the video probably needs to consult a doctor about dehydration. Posts from this author will be added to your daily email digest and your homepage feed. Posts from this topic will be added to your daily email digest and your homepage feed. A free daily digest of the news that matters most. The Verge is a part of PMX Global, LLC, a subsidiary of Penske Media Corporation. © 2026 VM Publishing, LLC. All rights reserved. Sign in to see your notifications or create an account to join the conversation.
Aug 22, 2026
latest update
Aug 19, 2026 → Aug 22, 2026
KEY PEOPLE, ORGS & TOPICS