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The Next-Gen Xbox Will Make Us Rethink Everything About Consoles

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. The cat’s out of the bag. The next Xbox console is codenamed “Project Helix” and won’t just play past and future Xbox-only games, but also run every title built for PC. Asha Sharma, Microsoft’s recently installed CEO of gaming, shared on X the company’s “commitment to the return of Xbox” and added that the next-gen console will “lead in performance.” Great start to the morning with Team Xbox, where we talked about our commitment to the return of Xbox including Project Helix, the code name for our next generation console. Project Helix will lead in performance and play your Xbox and PC games. Looking forward to chatting about… pic.twitter.com/Xx5rpVnAZI That message is less of a product announcement and more of a precursor to a full, inevitable console showcase. Xbox is gearing up for GDC 2026. The company already has a “Building for the Future with Xbox” presentation slated for March 11. Considering how the company is being even more transparent about its plans than normal, Xbox may soon offer a more thorough run

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Mar 12, 2026
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Mar 12, 2026·IGNT2 · Outlet report
'This Is An Xbox' Announcement Looks to Have Been Pulled Offline, After New Gaming Boss Asha Sharma Takes Charge - IGN

The official announcement of Microsoft's "This Is An Xbox" marketing campaign is no longer accessible online, and appears to have been removed at some point in the last two weeks. The promotional campaign, begun in November 2024, was meant…

Read original at IGN →
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Mar 12, 2026·IGNT2 · Outlet reportLATEST
'This Is An Xbox' Announcement Looks to Have Been Pulled Offline, After New Gaming Boss Asha Sharma Takes Charge - IGN

The official announcement of Microsoft's "This Is An Xbox" marketing campaign is no longer accessible online, and appears to have been removed at some point in the last two weeks. The promotional campaign, begun in…

Read original at IGN →
Mar 8, 2026·PolygonT2 · Outlet reportKEY MOMENT
The new Pokémon shocked critics — why?

Nothing is forever, except Nintendo and Game Freak's 30-year-old pocket monsters Patch Notes is a weekly newsletter bringing you the best of Polygon, sent on Fridays and published on the site on Sundays. You can…

Read original at Polygon →
Mar 6, 2026·GizmodoT2 · Outlet reportOPENING
The Next-Gen Xbox Will Make Us Rethink Everything About Consoles

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. The cat’s out of the bag. The next Xbox console…

Read original at Gizmodo →

Sources & evidence (3)

What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.

T2 · Outlet report× 3
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T2 · Outlet reportIGNMar 12, 2026

The official announcement of Microsoft's "This Is An Xbox" marketing campaign is no longer accessible online, and appears to have been removed at some point in the last two weeks. The promotional campaign, begun in November 2024, was meant…

View source →
T2 · Outlet reportPolygonMar 8, 2026

Nothing is forever, except Nintendo and Game Freak's 30-year-old pocket monsters Patch Notes is a weekly newsletter bringing you the best of Polygon, sent on Fridays and published on the site on Sundays. You can subscribe here. It’s the…

View source →
T2 · Outlet reportGizmodoMar 6, 2026

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. The cat’s out of the bag. The next Xbox console is codenamed…

View source →

Tier key: T0 = Primary source · T1 = Wire · T2 = Outlet report · T3 = Commentary

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