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Vurt wants you to look at vertical videos as a genre of their own

From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats. In this arms race for viewers' attention, it has often felt like everyone is trying to find new ways to exist on people's phones. But a new startup thinks that the next step in vertical series' evolution is going to take place on our wide-screen televisions. Unlike most vertical microdrama / series streaming platforms on the market that have focused on mobile viewing experiences, Vurt ha … Read the full story at The Verge.

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Oct 11, 2026·The VergeT2 · Outlet report
Vurt wants you to look at vertical videos as a genre of their own

From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as…

Read original at The Verge →
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Oct 11, 2026·The VergeT2 · Outlet reportLATEST
Vurt wants you to look at vertical videos as a genre of their own

From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok…

Read original at The Verge →

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What this story stands on. Tier 0 is a primary record or the subject's own words; higher tiers must be attributed, never stated as bare fact.

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T2 · Outlet reportThe VergeOct 11, 2026

From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as…

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