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Inside the complex, secretive business of buying ube, the internetâs new favorite food | CNN Business
Jeffrey Cesari grew up eating ube, a purple yam native to the Philippines, whenever he visited his relatives there. But seven months ago, when he encountered it in a latte at a…
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May 3, 2026
Latest: Inside the complex, secretive business of buying ube, the internetâs new favorite food | CNN Business · CNN
