Technology8/14/2025•PCWorld

Asus moves U.S. manufacturing to avoid tariffs — but not to the U.S.

Asus moves U.S. manufacturing to avoid tariffs — but not to the U.S.

Here is a 192-word summary of the news article: Asus, the Taiwanese electronics company, has shifted the manufacturing of PCs and motherboards destined for the U.S. market away from China to avoid the high tariffs imposed by the U.S. government. Over 90% of these products are now being produced in other Asian countries like Thailand, Vietnam, and Indonesia. The tariffs, which have reached as high as 145%, have been a constant source of disruption for businesses that rely on China for manufacturing. U.S. President Trump has been unpredictable in his use of tariffs, sometimes threatening even higher taxes on imported goods. Motherboard manufacturing, in particular, is an unlikely candidate for a shift to U.S.-based production due to the complex logistics and high costs involved. China's domestic market remains lucrative enough that its manufacturing dominance is unlikely to be imperiled by the U.S. tariffs. The increased costs stemming from the tariffs have driven up prices for consumers, as seen with Nintendo's Switch console and Asus' own laptop lineup. Asus' upcoming ROG Xbox Ally handheld is also expected to reflect these higher costs, though its final pricing remains unknown.

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