Startup wisdom: Why resilience is the most underrated metric in startup success
The article discusses the importance of resilience as a crucial, yet often overlooked, metric for startup success. It highlights the tendency of startups to focus primarily on metrics such as burn rate, customer acquisition cost (CAC), and monthly recurring revenue (MRR), while neglecting the significance of resilience. The author, Nina Aziz Justin, founder of The Resilience Mentor, argues that resilience is a foundational element that can contribute significantly to a startup's long-term success. The article provides a balanced perspective, acknowledging the importance of execution metrics while emphasizing the need to also prioritize the development of resilience within the startup ecosystem.
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