OpenAI Adds Instant Checkout to ChatGPT, Starting With Etsy and Shopify

OpenAI, the company behind the popular AI chatbot ChatGPT, has introduced a new feature that allows users to instantly checkout products from participating e-commerce platforms within the ChatGPT interface. This feature is currently being tested with Etsy and Shopify, two of the largest online marketplaces. The integration aims to make it easier for ChatGPT users to discover and purchase products directly through the chatbot, without the need to navigate to separate e-commerce websites. This move could potentially drive more traffic and sales for the participating merchants, as ChatGPT's vast user base could now access their products more conveniently. The announcement highlights OpenAI's efforts to expand the functionality of ChatGPT beyond its initial conversational capabilities, and to position the AI assistant as a versatile platform for various commercial applications. The success of this integration will likely depend on the user experience and the willingness of ChatGPT users to embrace this new shopping feature.