Oura Launches $500 Version of Its Smart Ring Made From Ceramic

Oura, the Finnish smart ring company, has launched a new ceramic version of its latest model, priced at $500. The move is aimed at appealing to a predominantly female customer base, as ceramic is a material commonly associated with jewelry. The new ceramic ring is an upgrade from the standard metal version, which costs $299. The ceramic model is designed to offer a more premium and stylish appearance, catering to those who prioritize aesthetics alongside the ring's health-tracking capabilities. Oura's smart rings are known for their ability to monitor various health metrics, including sleep, heart rate, and activity levels. The company's goal with the ceramic version is to provide users with a more luxurious and personalized option, while maintaining the same core functionality as the standard model. The launch of the ceramic ring reflects Oura's strategy to diversify its product offerings and cater to a wider range of consumer preferences, as the company continues to compete in the growing wearable technology market.