Google may be forced to make changes to search engine in UK

The UK's Competition and Markets Authority (CMA) has designated Google as having "strategic market status," granting the regulator the ability to implement "proportionate interventions" to address any potential anti-competitive practices. This move could potentially force Google to make changes to its search engine in the UK. The CMA's decision comes as part of its ongoing investigation into the digital advertising market, where Google and other tech giants have been accused of dominating the industry. With the strategic market status, the CMA can now impose specific rules and obligations on Google to ensure fair competition and protect consumer interests. The exact nature of the changes that Google may be required to make is not yet clear, but the regulator has hinted at potential interventions related to data use, self-preferencing, and other areas of concern. This decision marks a significant step in the UK's efforts to regulate the power of large technology companies and promote a more level playing field in the digital landscape.